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Research papers

Moving offline to online

The paper outlines how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research process throughout the organisation.Whilst originally envisaged to be a faster offline panel, the sheer variety of...

Catalogue: Panel Research 2007
Authors: Simon Scholes, Christine Connor
Company: GfK
October 28, 2007
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Citation

Scholes and Connor (2007a, October 28). Moving offline to online. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/moving-offline-to-online